The Bear isn't a show about food.

It's a show about brand culture.

Aug 4 • Mary Martin

1

July 2026

My eyes ate better than my belly

The French Exit, Brisbane.

Jul 4 • Mary Martin

1

August 2025

Why we judge Gin by its cover

Because in a crowded gin market, design is the first sip.

Aug 26, 2025 • Mary Martin

1

The Messina Brand: How Gelato Went Cult

What hospitality brands can learn from Australia’s most addictive scoop.

Aug 12, 2025 • Mary Martin

July 2025

When branding sets the Bar too High

Or how I fell for a restaurant's branding before tasting the food and what it taught me about expectations.

Jul 29, 2025 • Mary Martin

Would you keep the coaster?

I definitely do. The little things I always pocket and what they say about brand desire.

Jul 22, 2025 • Mary Martin

1

Green Isn’t a Trend. It’s a Brand Standard.

Sustainability has been buzzed to death.

Jul 15, 2025 • Mary Martin

The Brand Lives in the Room

Before the food, before the welcome, your space is already speaking. Is it saying what you want it to?

Jul 8, 2025 • Mary Martin

Butter, Rebranded

How a foil-wrapped pat of butter became a cult brand.

Jul 1, 2025 • Mary Martin

1

June 2025

Please, Not Another Pink Cookie Brand

Sweet, viral, and everywhere, pink bakery branding has reached peak saturation.

Jun 24, 2025 • Mary Martin

1

1

The cookbooks I keep picking up

A designer’s love letter to the most beautiful objects in the kitchen.

Jun 17, 2025 • Mary Martin

Is Your Brand Spicy?

This isn’t about chili oil. It’s about branding that bites back.

Jun 10, 2025 • Mary Martin